Future of Quozz!
They do things differently in the past …
Regurgitating the past is not what we’re about if that means creating something of the “same old - same old” variety. Adam Morgan can tell you all about that in one of is fabulous books, so we will give you our take on the future.
Pure Interactive Agencies vs. Pure Advertising Agencies
In our experience it seems that there is something of a muddle and a replication of duties, services and most importantly to the bewildered client - costs - because you’ve presently got two seemingly different takes on the same thing - effective and cost efficient communications. Why? Well, we won’t pretend to know all the answers and write long tracts with biting comments on both sides of this coin. That would not be fair and could never be comprehensive enough to do either side justice. It’s plain silly and perhaps these sorts of comparisons are best left to those people with too much time on their fingertips.
We will say this though. Many interactive agencies do not get what advertising and brand communications are about. Many advertising agencies do not get what interactive communications are all about. The problem is mindset, a lack of knowledge, too much knowledge or pure and simple distrust and rivalry. When things go wrong between an advertising and interactive partner, both of them supposed to be putting the client and their needs first - the client ends up paying for the differences and for the problems with time and budget. A few years ago, when we were all going through the teething stage, that was fine. Today though, this is just unacceptable behaviour. It should not be tolerated. There should be genuine integration.
Quozzylicious
We felt for Austin Powers when Dr. Evil nicked his Mojo - millions around the world surely did. Well, we want our adver-mojo back, so we can swing from project to project, confident that we cracked the nut required to partner up the two most important players in modern communications. Listen, we’re not alone. We know that others are thinking and some are even doing the same. Good for them. We need the competition to make sure we’re doing what we should be doing. To this extent client insights and previous learnings are important to us. We are genuinely here for you; not just in name but in deed. You can have it better. This much is for sure. You just need to experience what better is and hopefully this will give you a dynamic approach for you to overcome the hurdles, avoid the potholes and keep on trucking with your brands - down the road of success. Once bitten, twice shy - well - why not - once kissed - second time ready?
The future is beckoning
So, we are going to focus on refining our approach, developing an extensive array of tools to help our clients and our fellow Quozz members to work, think and act, faster and better. We’re not going to be pouring through management manuals, listening to freshly cut MBA’s or even seasoned [and sometimes overdone] narrow-visioned experts, if they do not want to open up, take in the view, make some decisions and actually make some changes that have the desired goals of growth, achievement, and profit in mind.